Own the development of below the line programming, POS/POCM, merch, novelties, wearables and communications for iconic Anheuser-Busch brands
Job Summary
Own the development of below the line programming, POS/POCM, merch, novelties, wearables and communications for iconic Anheuser-Busch brands.
Build impactful programs and execution toolkits to support key selling moments and lead Below the Line (BTL) Briefs with agency partners.
Adhere to all deadlines, specifically the trade asset Buying Window Calendar Timeframe, and continually research innovative ways to communicate messaging with shoppers at retail.
Matching Summary
Own the development of below the line programming, POS/POCM, merch, novelties, wearables and communications for iconic Anheuser-Busch brands.
Salary
Base: $125,600-$149,150; Bonus/Equity: bonus and long-term incentive eligible; Benefits: Health benefits, Life Insurance, Parental Leave, 401(k) matching, Free Beer
Skills & Requirements
Must-have
Below the line program development
POS/POCM execution
Shopper insights and solutions
Retail hook and tactic development
Cross-functional team collaboration
Trade asset buying calendar adherence
Nice-to-have
Dreaming big culture
Passion, talent, and curiosity
Future with more cheers
Fast-paced environment
Key Requirements
Bachelor’s degree preferred
5+ years CPG sales or marketing experience
Alcohol industry experience preferred
Strong analytical and recommendation skills
Highly organized with project coordination ability