Own and lead the total marketing strategy for Kärcher UK and Ireland’s Professional B2B business to deliver on sales and value stream objectives
Job Summary
Own and lead the total marketing strategy for Kärcher UK and Ireland’s Professional B2B business to deliver on sales and value stream objectives.
Establish Kärcher as the 1st choice ‘complete solution’ partner by leveraging physical, digital, and service solutions across all customer touchpoints.
Lead and develop the Professional Marketing Communications and CRM teams to execute annual plans on time and within budget.
Matching Summary
Own and lead the total marketing strategy for Kärcher UK and Ireland’s Professional B2B business to deliver on sales and value stream objectives.
Skills & Requirements
Must-have
B2B Marketing Comms Strategy
CRM and Lead Generation Expertise
Manage Marketing Teams
B2B Sales Management Liaison
P&L Performance Management
Data-Rational Decision Making
Strong Leadership Competencies
Nice-to-have
Agency Management Experience
Sales Experience
Motivational Collaborative Dynamic Leader
Excellent Interpersonal Communication Skills
Key Requirements
Graduate equivalent in a relevant degree
Proven track record in managing marketing teams
Proven track record liaising with B2B sales management