Base: $81,200 - $150,800; bonus/equity: not specif...
Hybrid
Marketing automation platform experience
Lifecycle marketing strategy
Behavioral targeting
This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program
Job Summary
This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.
Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.
Matching Summary
This job is critical in advancing customer engagement, personalization, and revenue growth for the Massachusett's Lottery’s iLottery program.
Salary
Base: $81,200 - $150,800; Bonus/Equity: Not specified; Benefits: Health, dental, vision, PTO, 401(k) with match
Skills & Requirements
Must-have
Marketing automation platform experience
Lifecycle marketing strategy
Behavioral targeting
Campaign experimentation
Predictive modeling
Personalization features
Nice-to-have
Innovation and collaboration culture
Data-driven customer journeys
Proactive and self-directed
Cross-functional team player
Key Requirements
5+ years of experience
Bachelor's degree in Marketing, Business, Communications, or related
Proven hands-on experience with Bloomreach Engagement or similar