Integrated Planning Manager

Dentsu

Ho Chi Minh City, Vietnam
4 years experience in media planning
Digital and traditional media expertise
Audience research and consumer insights
The role leads the development of integrated media strategies across digital, traditional, and emerging channels to deliver impactful brand results

Job Summary

  • The role leads the development of integrated media strategies across digital, traditional, and emerging channels to deliver impactful brand results.
  • Candidates must act as the primary strategic advisor for clients while managing key relationships and overseeing campaign performance.
  • The position requires mentoring a team of planners and driving continuous improvement through data analysis and testing new approaches.

Matching Summary

The role leads the development of integrated media strategies across digital, traditional, and emerging channels to deliver impactful brand results.

Skills & Requirements

Must-have

  • 4 years experience in media planning
  • Digital and traditional media expertise
  • Audience research and consumer insights
  • Data-driven decision making skills
  • Team mentorship and leadership
  • Campaign performance optimization

Nice-to-have

  • Google Ads or Meta certification
  • Programmatic buying experience
  • High-profile account management
  • Innovative approach to media strategies
  • Cross-functional collaboration skills

Key Requirements

  • Minimum 4 years of media planning experience
  • Proficiency in Microsoft Office Suite and media planning tools
  • Strong analytical and presentation skills
  • Experience managing multiple projects in fast-paced environments

Work Rights

Not specified

Tailored Resume

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