Commercial Director, Building Construction Products Division – Compact Equipment

Caterpillar UK

Cary, North Carolina, US
Base: $189,080.00 - $283,630.00; bonus/equity: inc...
Onsite
Product strategy development
Customer-facing product marketing
New product development with engineering
This position is responsible for creating a product strategy, managing tradeshows and customer-facing product marketing content, and developing new products alongside engineering

Job Summary

  • This position is responsible for creating a product strategy, managing tradeshows and customer-facing product marketing content, and developing new products alongside engineering.
  • Lead development and execution of commercial strategy of assigned products and/or markets (SSL, CTL, HEXMC, HEXMI, CWL) and partner with sales and marketing teams to design and execute successful product launches and promotional campaigns.
  • International and Domestic travel up to 50% and this position is eligible for stock or other equity grants pursuant to Caterpillar’s long-term incentive plan.

Matching Summary

This position is responsible for creating a product strategy, managing tradeshows and customer-facing product marketing content, and developing new products alongside engineering.

Salary

Base: $189,080.00 - $283,630.00; Bonus/Equity: Incentive bonus, stock or other equity grants; Benefits: Medical, dental, and vision benefits, Paid time off plan, 401(k) savings plans, Health Savings Account, Flexible Spending Accounts, Health Lifestyle Programs, Employee Assistance Program, Voluntary Benefits and Employee Discounts, Career Development, Parental leave, Adoption benefits, Tuition Reimbursement

Skills & Requirements

Must-have

  • product strategy development
  • customer-facing product marketing
  • new product development with engineering
  • commercial strategy execution
  • customer solution training strategy
  • tradeshow strategy management
  • relationship management
  • industry knowledge
  • customer focus
  • decision making and critical thinking
  • effective communication
  • negotiating
  • business development
  • value selling

Nice-to-have

  • familiarity with configuration tools
  • solution-based selling experience
  • strong presentation skills
  • experience hosting workshops and demos
  • balancing multiple priorities
  • delivering results on time
  • knowledge of Caterpillar's go-to-market strategy
  • knowledge of regional dealer network

Key Requirements

  • Proven ability to lead and influence cross-functional teams
  • Knowledge of the organization's industry group, trends, directions, major issues, regulatory considerations, and trendsetters
  • Knowledge of the decision-making process and associated tools and techniques
  • Excellent communication, facilitation and relationship management skills
  • Knowledge of successful negotiation concepts and techniques
  • Knowledge of business development tools, techniques and approaches
  • Knowledge of the principles and practices for selling products, technology and services

Work Rights

Not specified

Tailored Resume

Cover Letter