This position assists in maximizing station revenue opportunities by planning and executing events and promotions while handling comprehensive research functions
Job Summary
This position assists in maximizing station revenue opportunities by planning and executing events and promotions while handling comprehensive research functions.
The role involves overseeing and analyzing data from key industry tools like Nielsen, ComScore, and Wide Orbit to enhance sales and marketing effectiveness.
Candidates must be able to develop new initiatives, manage sponsorship decks, and serve as the point person for station initiatives across various departments.
Matching Summary
This position assists in maximizing station revenue opportunities by planning and executing events and promotions while handling comprehensive research functions.
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
2-3 years media research experience
Proficiency in Wide Orbit and Ad Impact software
Experience with Nielsen and ComScore data tools
Budget planning for events and expenses
Nice-to-have
Ability to work under pressure and meet deadlines
Consultative approach to client dealings
Collaborative team working style
Strong deductive reasoning skills
Comfort presenting alongside account executives
Key Requirements
Bachelor's Degree in Marketing, Communications, English, or Statistics
Minimum 2-3 years of media research experience
Equivalent experience to a Bachelor's degree (3 years)