Brand Marketing Manager

The Coca-Cola Company

Atlanta, Georgia, United States
Base: $106,800 - $138,500; bonus: 15% annual incen...
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5 years cpg brand management experience
Bachelor's degree in marketing or business
Proficiency in nielsen or iri research tools
** The Coca-Cola Company is seeking a Brand Marketing Manager for its Advanced Hydration division, focusing on brand strategy for products like BODYARMOR and Powerade. The ideal candidate should have at least five years of experience in consumer packaged goods (CPG) brand management and possess strong analytical and leadership skills. **

Job Summary

  • This role involves steering the marketing strategy for BODYARMOR's dynamic portfolio including Powerade and vitaminwater.
  • The Brand Manager will collaborate with sales, retailers, and external agencies to drive growth and market activation.
  • Candidates must be authorized to work in the United States as sponsorship is not provided for this position.

Matching Summary

Match Score: 75

** The Coca-Cola Company is seeking a Brand Marketing Manager for its Advanced Hydration division, focusing on brand strategy for products like BODYARMOR and Powerade. The ideal candidate should have at least five years of experience in consumer packaged goods (CPG) brand management and possess strong analytical and leadership skills. **

Salary

Base: $106,800 - $138,500; Bonus: 15% Annual Incentive reference value; Benefits: Full range of medical, financial, and other benefits offered

Skills & Requirements

Must-have

  • 5 years CPG brand management experience
  • Bachelor's degree in marketing or business
  • Proficiency in Nielsen or IRI research tools

Nice-to-have

  • MBA preferred qualification
  • Love of sports industry passion
  • Experience with athlete partnership activation

Key Requirements

  • Bachelor's degree required; MBA preferred
  • 5+ years CPG brand management experience
  • Must be authorized to work in US without sponsorship

Work Rights

Must be currently authorized to work in the US on a full-time basis

Tailored Resume

Cover Letter