Principal Business Development Manager, Affiliate Program & Kol
OKX
Hong Kong, Hong Kong
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Affiliate growth strategy
Kol marketing channels
Us market focus
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OKX is seeking a Principal Business Development Manager for their Affiliate Program & KOL roles to drive user acquisition and transaction volume primarily in the US market. The ideal candidate will have extensive experience in growth and partnerships within the crypto or hyper-growth sectors.
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Job Summary
Own and scale our Affiliate and KOL marketing channels, with a primary focus on the US market.
Drive measurable user acquisition and transaction volume through your established network and data-driven optimization.
Partner with Data and Product teams to ensure clean attribution, reliable tracking, and actionable insights.
Matching Summary
Match Score: 75
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OKX is seeking a Principal Business Development Manager for their Affiliate Program & KOL roles to drive user acquisition and transaction volume primarily in the US market. The ideal candidate will have extensive experience in growth and partnerships within the crypto or hyper-growth sectors.
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Skills & Requirements
Must-have
Affiliate growth strategy
KOL marketing channels
US market focus
Data-driven optimization
GMV growth delivery
Nice-to-have
Web2 and Web3 growth mechanics
Product-led growth mindset
Key Requirements
8+ years of experience in growth, affiliate, partnerships, or product-led growth roles
Proven experience owning affiliate or partnership growth end-to-end
Strong product mindset
Demonstrated success measured against hard business metrics
Experience at a leading crypto exchange
Hands-on experience driving growth in US & EEA markets