Ad/smm-launch Lead

AstraZeneca

8–12+ years in pharma commercial roles
3–5+ years leading major launches
Omnichannel campaign readiness oversight
The role requires translating brand strategy into a detailed, integrated launch plan covering objectives, milestones, resourcing, and KPIs

Job Summary

  • The role requires translating brand strategy into a detailed, integrated launch plan covering objectives, milestones, resourcing, and KPIs.
  • Candidates must chair the launch core team and workstreams to enable decision-making and remove blockers across functions like Medical, Access, and Regulatory.
  • Success involves overseeing omnichannel campaign readiness, ensuring MLR/PRC review compliance, and managing the entire budget and vendor ecosystem.

Matching Summary

The role requires translating brand strategy into a detailed, integrated launch plan covering objectives, milestones, resourcing, and KPIs.

Skills & Requirements

Must-have

  • 8–12+ years in pharma commercial roles
  • 3–5+ years leading major launches
  • Omnichannel campaign readiness oversight
  • MLR/PRC review compliance management
  • Budget and vendor management ownership
  • Cross-functional team leadership chairing

Nice-to-have

  • Experience with CART or Radio-conjugate drugs
  • Specialty care oncology launch experience
  • Rare disease commercialization background
  • HEOR and market access partnership skills
  • Scenario planning and competitive intelligence
  • Global-to-local toolkit localization support

Key Requirements

  • Bachelor's degree required; MBA or advanced degree preferred
  • 8–12+ years experience in pharma/biotech commercial roles
  • 3–5+ years directly leading launches in specialty care
  • At least one successful product launch experience
  • Knowledge of drug development and regulatory processes

Work Rights

Not specified

Tailored Resume

Cover Letter