Manager, Imx - Consumer & Shopper Connection Planning - Sparkling Flavors

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Taipei, Taiwan
Hybrid
Integrated marketing campaign leadership
Consumer and shopper engagement
Digital and social trends expertise
The job posting is for a Manager role in Consumer & Shopper Connection Planning for Sparkling Flavors at Coca-Cola in Taipei, Taiwan. The position requires a blend of marketing expertise, digital strategy, and leadership skills to create consumer-centric marketing campaigns and enhance brand engagement

Job Summary

  • This role connects brand business and creative strategy to deliver a consumer-centric ecosystem across owned, earned, shared, and paid touchpoints.
  • The Connection Planning Manager will be leading 2026 full year consumer & shopper engagement from E2E for Taiwan market, including integrated marketing campaigns for Fanta and Sprite.
  • We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

Matching Summary

Match Score: 85

The job posting is for a Manager role in Consumer & Shopper Connection Planning for Sparkling Flavors at Coca-Cola in Taipei, Taiwan. The position requires a blend of marketing expertise, digital strategy, and leadership skills to create consumer-centric marketing campaigns and enhance brand engagement.

Skills & Requirements

Must-have

  • Integrated marketing campaign leadership
  • Consumer and shopper engagement
  • Digital and social trends expertise
  • Cross-functional team collaboration
  • End-to-end campaign planning and execution

Nice-to-have

  • Innovative thinking and business pragmatism
  • Growth mindset and continuous learning
  • Agile cross-functional teams
  • Diverse and inclusive culture

Key Requirements

  • At least 4 years Marketing, media, and leadership experience
  • Experience with connections, digital marketing, media strategy
  • Experience in working in consumer and shopper/commercial plans
  • Experience working in cross-functional teams
  • Fluent English & Mandarin

Work Rights

Not specified

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