Base: $79,840 to $99,800 annually; bonus: performa...
Hybrid
Lifecycle strategy optimization
Ai-powered decisioning models
Marketing automation platforms
BetMGM is seeking a Senior CRM Lifecycle Optimization Associate to enhance customer engagement and drive revenue through optimized customer journeys across various channels. The role emphasizes the use of AI, data-driven insights, and a collaborative approach to improve lifecycle marketing strategies
Job Summary
This role focuses on designing adaptive, personalized customer journeys powered by real-time data and AI-driven decision models across sports, casino, and poker verticals.
The position requires championing the use of predictive modeling and experimentation frameworks to enhance personalization and next-best-action strategies while ensuring clear ROI.
BetMGM offers a comprehensive benefits package including medical, dental, vision, life insurance, 401(k) with company match, and professional development reimbursement.
Matching Summary
Match Score: 85
BetMGM is seeking a Senior CRM Lifecycle Optimization Associate to enhance customer engagement and drive revenue through optimized customer journeys across various channels. The role emphasizes the use of AI, data-driven insights, and a collaborative approach to improve lifecycle marketing strategies.
Salary
Base: $79,840 to $99,800 annually; Bonus: Performance-based bonus plan eligible; Benefits: Medical, Dental, Vision, Life, Disability, 401(k) match, FSA, PTO
Skills & Requirements
Must-have
Lifecycle strategy optimization
AI-powered decisioning models
Marketing automation platforms
A/B and multivariate testing
Incremental revenue analysis
Nice-to-have
Gaming or sports betting domain knowledge
Cross-functional stakeholder influence
Strategic thought partnership skills
Curiosity and status quo challenging
Ambiguity navigation capabilities
Key Requirements
Proven experience in digital lifecycle strategy
Hands-on CRM platform expertise (e.g., Optimove)
Solid understanding of regulated digital environments
Legal authorization to work in the U.S. without sponsorship