Digital Marketing Strategy Lead

PNC

Base: $85,000.00 – $138,000.00; bonus/equity: ince...
Omni-channel customer acquisition
Email campaign strategy and execution
A/b testing implementation
PNC’s Marketing organization is redefining marketing to serve as an innovative growth engine for the business

Job Summary

  • PNC’s Marketing organization is redefining marketing to serve as an innovative growth engine for the business.
  • The role involves designing and delivering high-impact omni-channel marketing strategies with a focus on credit card acquisition.
  • PNC offers a comprehensive benefits package including medical, dental, vision, retirement plans, paid time off, and wellness programs.

Matching Summary

PNC’s Marketing organization is redefining marketing to serve as an innovative growth engine for the business.

Salary

Base: $85,000.00 – $138,000.00; Bonus/Equity: Incentive eligible based on performance; Benefits: Comprehensive medical, dental, vision, retirement, and paid time off

Skills & Requirements

Must-have

  • Omni-channel customer acquisition
  • Email campaign strategy and execution
  • A/B testing implementation
  • Data-driven marketing optimization
  • Credit card marketing expertise

Nice-to-have

  • Performance marketing focus
  • User experience and customer journey design
  • Collaborative cross-functional coordination
  • Innovative growth mindset
  • Inclusive workplace culture

Key Requirements

  • Bachelor's degree or equivalent experience
  • 5+ years industry-relevant experience
  • No employment visa sponsorship provided
  • Experience with marketing analytics and KPI definition

Work Rights

Must have valid US work authorization; no visa sponsorship

Tailored Resume

Cover Letter