Associate Brand Manager, Excedrin

Haleon

Warren, NJ, US
Base: 115,765 -144,706 usd; bonus/equity: discreti...
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Develop brand strategies
Measure business performance
Lead national brand programs
** Haleon is seeking an Associate Brand Manager for Excedrin to lead marketing initiatives, enhance brand equity, and drive sales growth. The ideal candidate should have a background in consumer product goods or pharmaceuticals, with strong analytical skills and experience in marketing strategy execution. **

Job Summary

  • As a valued member of Marketing team your responsibilities will range from planning, implementing, analyzing and optimizing all promotion marketing activities including in-store displays, FSIs, dFSIs, Shelf Talk, review generation and sampling ensuring these down the funnel activations are in synch with overall brand strategies and goals.
  • This role will provide YOU the opportunity to lead key activities to progress YOUR career.
  • Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.

Matching Summary

Match Score: 75

** Haleon is seeking an Associate Brand Manager for Excedrin to lead marketing initiatives, enhance brand equity, and drive sales growth. The ideal candidate should have a background in consumer product goods or pharmaceuticals, with strong analytical skills and experience in marketing strategy execution. **

Salary

Base: 115,765 -144,706 USD; Bonus/Equity: discretionary bonus; Benefits: comprehensive benefits program

Skills & Requirements

Must-have

  • Develop brand strategies
  • Measure business performance
  • Lead national brand programs
  • Build brand equity
  • Manage brand budget
  • Consumer promotion and shopper programs

Nice-to-have

  • Revenue growth management
  • Route-to-market planning
  • Category or shopper marketing
  • CPG sales experience
  • Profit and loss analysis
  • Commercialization experience

Key Requirements

  • Bachelor's Degree in business and/or marketing
  • 2+ years prior industry experience in CPG or pharmaceutical
  • MBA
  • Demonstrated analytical ability
  • Experience working with/managing vendors/Agencies

Work Rights

Not specified

Tailored Resume

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