Senior Technical Business Analyst – Dam Solution (6-month Daily Rate Contract)
WPP
London, United Kingdom
On-site
Senior business analyst experience
Enterprise dam implementation expertise
Metadata and taxonomy governance
This role involves leading discovery and defining requirements for a Digital Asset Management solution to support WPP's AI-powered marketing platform
Job Summary
This role involves leading discovery and defining requirements for a Digital Asset Management solution to support WPP's AI-powered marketing platform.
The successful candidate will define the information architecture including asset types, metadata schemas, and controlled vocabularies while ensuring compliance with rights and licensing.
WPP fosters a culture of creativity and belonging, offering a hybrid work model where teams are expected in the office around four days a week.
Matching Summary
This role involves leading discovery and defining requirements for a Digital Asset Management solution to support WPP's AI-powered marketing platform.
Skills & Requirements
Must-have
Senior Business Analyst experience
Enterprise DAM implementation expertise
Metadata and taxonomy governance
API and integration requirements definition
Creative operations workflow mapping
Nice-to-have
Tenovos DAM platform experience
Strong facilitation and decision driving skills
Experience with WPP Open ecosystem
Agile product team collaboration
Key Requirements
5+ years experience as Senior or Lead BA
Proven enterprise DAM implementation in advertising/creative ops
Deep expertise in metadata, taxonomy, and governance
Strong grasp of DAM configuration and API integration patterns