Base: $61,800 - $89,600; bonus/equity: not specifi...
**
Google analytics 4 (ga4) configuration
Google tag manager container management
Paid media campaign optimization
**
Penn State Outreach is seeking a detail-oriented and data-driven Digital Marketing and Analytics Strategist to enhance their digital marketing efforts through analytics, SEO, and campaign management. The ideal candidate should possess strong technical skills and relevant experience in digital marketing.
**
Job Summary
The role involves leading the measurement, reporting, and optimization of digital marketing efforts to ensure initiatives are measurable and effective.
Candidates will manage Google Ad campaigns across search, display, video, and performance max while optimizing ad spend to maximize ROI.
Penn State offers a competitive benefits package including comprehensive medical coverage and a generous 75% tuition discount for employees and families.
Matching Summary
Match Score: 75
**
Penn State Outreach is seeking a detail-oriented and data-driven Digital Marketing and Analytics Strategist to enhance their digital marketing efforts through analytics, SEO, and campaign management. The ideal candidate should possess strong technical skills and relevant experience in digital marketing.
**