Director, Analytics & Insights - Programmatic

Zeta Global

Fort Lauderdale, FL, US
**
Client-facing communication of complex technical features
Designing analytic and testing plans for business challenges
Reviewing model performance across revenue and pacing
** Zeta Global is seeking a Director of Analytics & Insights for their Programmatic Analytics and Strategy team, focused on providing actionable insights to both external clients and internal teams. The ideal candidate should possess strong communication skills, a strategic mindset, and a data-driven approach to optimize marketing campaigns. **

Job Summary

  • The role involves partnering with Sales and Customer Success teams to monitor optimization platforms and deliver actionable insights to external clients.
  • Candidates will be responsible for designing tests to evaluate model performance and communicating optimization results to prove value against business goals.
  • The ideal candidate must possess the ability to convey complex technical features in simple terms while managing multiple high-profile clients.

Matching Summary

Match Score: 75

** Zeta Global is seeking a Director of Analytics & Insights for their Programmatic Analytics and Strategy team, focused on providing actionable insights to both external clients and internal teams. The ideal candidate should possess strong communication skills, a strategic mindset, and a data-driven approach to optimize marketing campaigns. **

Skills & Requirements

Must-have

  • Client-facing communication of complex technical features
  • Designing analytic and testing plans for business challenges
  • Reviewing model performance across revenue and pacing
  • Developing innovative measurement tools and solutions
  • Consulting on multi-channel marketing program alignment

Nice-to-have

  • High degree of creativity and self-motivation
  • Ability to work in a rapidly changing startup environment
  • Enthusiastic team player with collaboration focus
  • Nerdy but loveable personality traits
  • Data driven and curious mindset

Key Requirements

  • Strong aptitude for media and strategy
  • Experience with automation and model features
  • Ability to prioritize among several high-profile clients

Work Rights

Not specified

Tailored Resume

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