Senior Manager, Imx - Consumer & Shopper Connection Planning - Sparkling Flavors

Coca-Cola

Shanghai, China
Hybrid
6+ years marketing experience
Digital marketing expertise
Cross-functional collaboration
The Senior Connection Planning Manager will lead Fanta's consumer and shopper engagement initiatives for 2026

Job Summary

  • The Senior Connection Planning Manager will lead Fanta's consumer and shopper engagement initiatives for 2026.
  • This role involves building brand equity through strategic partnerships and integrated marketing campaigns.
  • Coca-Cola promotes a diverse and inclusive culture that encourages continuous learning and collaboration.

Matching Summary

The Senior Connection Planning Manager will lead Fanta's consumer and shopper engagement initiatives for 2026.

Skills & Requirements

Must-have

  • 6+ years marketing experience
  • digital marketing expertise
  • cross-functional collaboration

Nice-to-have

  • experience with consumer engagement
  • strong negotiation skills
  • agile team experience

Key Requirements

  • experience in media strategy
  • expertise in working with external partners
  • ability to lead strategic conversations

Work Rights

Not specified

Tailored Resume

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