Digital Program Manager - Bracco Diagnostics Inc.

Bracco Diagnostics Inc.

Princeton, New Jersey, US
Hybrid
Omnichannel campaign execution
Digital initiatives lifecycle management
Cross-functional project leadership
The Digital Program Manager will lead the execution and lifecycle management of digital initiatives with a strong focus on omnichannel enablement, driving cross-functional projects from planning through implementation

Job Summary

  • The Digital Program Manager will lead the execution and lifecycle management of digital initiatives with a strong focus on omnichannel enablement, driving cross-functional projects from planning through implementation.
  • This role requires strong project management skills, a proactive, business-oriented mindset, and the ability to work across global and cross-functional teams, coordinating execution logistics across all functions and platforms.
  • The ideal candidate brings experience in coordinating and optimizing omnichannel campaigns and digital experiences across web, email, paid media, field enablement, and marketing automation platforms.

Matching Summary

The Digital Program Manager will lead the execution and lifecycle management of digital initiatives with a strong focus on omnichannel enablement, driving cross-functional projects from planning through implementation.

Skills & Requirements

Must-have

  • Omnichannel campaign execution
  • Digital initiatives lifecycle management
  • Cross-functional project leadership
  • Marketing automation platforms
  • Sales enablement tools
  • Continuous process improvement

Nice-to-have

  • Evolving, ambiguous environment
  • Global stakeholder collaboration
  • Data-driven environments
  • Long-term value creation

Key Requirements

  • 10+ years digital project management experience
  • PMP or Agile certification preferred
  • Experience with Salesforce, Pardot, Veeva, Monday.com
  • BA/BS in a related field required

Work Rights

Not specified

Tailored Resume

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