Crm Marketing Manager

Bupa

London, United Kingdom
Competitive; not specified; bupy benefits
Hybrid
Build crm from the ground up
Develop segmentation and personalization
Define workflow and data flow requirements
You’ll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care

Job Summary

  • You’ll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care.
  • We are currently recruiting for a CRM Manager to build, own, and lead the CRM strategy across primary care (clinics) and secondary care services.
  • Our benefits are designed to make health happen for our people, including Viva, our global wellbeing programme.

Matching Summary

You’ll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care.

Salary

Competitive; Not specified; Bupa Benefits

Skills & Requirements

Must-have

  • Build CRM from the ground up
  • Develop segmentation and personalization
  • Define workflow and data flow requirements
  • Optimize marketing automation and nurturing
  • Establish analytics and revenue attribution
  • Multi-channel strategy implementation

Nice-to-have

  • Stakeholder management and communication
  • Problem solver and solution oriented
  • Eye for quality in marketing collateral
  • Ability to work under pressure
  • Champion diversity and inclusion

Key Requirements

  • Proven experience building CRM strategy
  • Strong understanding of segmentation
  • Experience using CRM systems
  • Ability to develop prospecting journeys
  • Bachelor’s degree preferred

Work Rights

Not specified

Tailored Resume

Cover Letter