Media & Digital Transformation Manager

Diageo

Budapest, Hungary
Hybrid
5-7 years media planning experience
Gb market av planning expertise
Digital media platform proficiency
Diageo is seeking a Media & Digital Transformation Manager in Budapest to lead media planning and digital transformation initiatives across European markets. The role focuses on enhancing regional performance through innovation, data-driven strategies, and operational excellence in media execution

Job Summary

  • This role supports the launch of the EU Media & Digital Centre to reshape how marketing is delivered across Europe with speed and scale.
  • The manager will drive regional performance by embedding optimization practices, supporting innovation pilots, and defining digital-led activities within broader media plans.
  • Candidates must have a strong background in media planning across offline and online channels, with specific experience in AV planning for larger markets like Great Britain.

Matching Summary

Match Score: 85

Diageo is seeking a Media & Digital Transformation Manager in Budapest to lead media planning and digital transformation initiatives across European markets. The role focuses on enhancing regional performance through innovation, data-driven strategies, and operational excellence in media execution.

Skills & Requirements

Must-have

  • 5-7 years media planning experience
  • GB market AV planning expertise
  • Digital media platform proficiency
  • Campaign performance optimization
  • Regional media playbook development

Nice-to-have

  • AI-powered media planning knowledge
  • Strong social collaboration skills
  • Experience with global pilot programs
  • Understanding of responsible marketing codes
  • Innovation pilot coordination ability

Key Requirements

  • 5-7 years media planning & buying experience
  • Minimum 3 years in digitally focused role
  • Proven experience delivering in GB market
  • Solid understanding of GB and EU competitive landscape

Work Rights

Not specified

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