Senior Marketing Manager, Home Buying - 12 Month Secondment
Bonneville Bank
Home loan acquisition
Go-to-market strategy
Creative and media performance
Own and deliver end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals
Job Summary
Own and deliver end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
The role requires a highly experienced marketer who can deliver strategy development, insights, creative, media, optimisation and reporting skillsets.
As part of the Retail Marketing team, the role will work closely with Product, Brand, Compliance and various stakeholders across the business to deliver world-class marketing campaigns with creative flair.
Matching Summary
Own and deliver end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
Skills & Requirements
Must-have
home loan acquisition
go-to-market strategy
creative and media performance
data-driven optimization
customer acquisition cost
Nice-to-have
customer-centric marketing
integrated brand activity
cutting-edge marketing technology
Key Requirements
12 month secondment role
Depth and knowledge of ATL channel creative strategy