Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions
Job Summary
Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.
Works closely with direct-to-consumer and managed markets teams to ensure successful positioning.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
Matching Summary
Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.
Skills & Requirements
Must-have
Develop brand strategy and marketing plans
Evaluate market research and analyze promotions
Work with direct-to-consumer teams
Work with sales leaders
Develop training for personnel
Nice-to-have
Embraces diversity and equality
Inclusive and diverse team
Harnessing industry-leading skills
Welcomes qualified candidates
Key Requirements
Bachelor’s Degree
Marketing and/or promotions experience
Experience developing and executing strategy
Experience managing complex projects
Understanding of US pharmaceutical product development