To lead the development and execution of brand strategies and annual plans for the Pain Respiratory Category (PRS) portfolio in Sri Lanka/Maldives Market Including Panadol Tablets, Panadol for Children, Iodex Range and Panadeine and other related products and brand extensions to ensuring the achievement of annual revenue (top-line) and profitability (bottom-line) targets
Job Summary
To lead the development and execution of brand strategies and annual plans for the Pain Respiratory Category (PRS) portfolio in Sri Lanka/Maldives Market Including Panadol Tablets, Panadol for Children, Iodex Range and Panadeine and other related products and brand extensions to ensuring the achievement of annual revenue (top-line) and profitability (bottom-line) targets.
Develop and implement brand marketing plans within approved budgets and timelines, build and sustain strong brand equity, image, and awareness for existing and new products.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Matching Summary
To lead the development and execution of brand strategies and annual plans for the Pain Respiratory Category (PRS) portfolio in Sri Lanka/Maldives Market Including Panadol Tablets, Panadol for Children, Iodex Range and Panadeine and other related products and brand extensions to ensuring the achievement of annual revenue (top-line) and profitability (bottom-line) targets.
Skills & Requirements
Must-have
Brand strategy development
Annual plan execution
Portfolio and pricing management
A&P budget management
Shopper insights identification
Innovation pipeline development
Nice-to-have
Agile, performance-focused culture
Human understanding and trusted science
Digital marketing experience
Data-driven decision-making
Key Requirements
Bachelor’s degree in marketing or business management