Principal Business Development Manager, Affiliate Program & Kol

OKX

Hong Kong, Hong Kong
On-site
Affiliate growth strategy
Partner acquisition and management
Data-driven performance optimization
OKX is seeking a Principal Business Development Manager to lead and expand their Affiliate and KOL marketing channels with a focus on the US market. The ideal candidate should have extensive experience in growth strategies, particularly in the crypto or hyper-growth sectors, and demonstrate strong data-driven performance metrics. ###

Job Summary

  • Own and scale Affiliate and KOL marketing channels, primarily for the US market, to drive user acquisition and transaction volume.
  • Develop and execute affiliate growth strategy, including segmentation, commercial models, and funnel design, with a focus on regulated markets.
  • Partner with Data and Product teams to ensure clean attribution, reliable tracking, and actionable insights for performance optimization.

Matching Summary

Match Score: 85

OKX is seeking a Principal Business Development Manager to lead and expand their Affiliate and KOL marketing channels with a focus on the US market. The ideal candidate should have extensive experience in growth strategies, particularly in the crypto or hyper-growth sectors, and demonstrate strong data-driven performance metrics. ###

Skills & Requirements

Must-have

  • Affiliate growth strategy
  • Partner acquisition and management
  • Data-driven performance optimization
  • Cross-functional leadership

Nice-to-have

  • Web2 and Web3 growth mechanics

Key Requirements

  • 8+ years of experience in growth, affiliate, partnerships, or product-led growth
  • Proven experience owning affiliate or partnership growth end-to-end
  • Strong product mindset
  • Demonstrated success measured against hard business metrics (GMV, ROI, revenue, CAC)
  • Hands-on experience driving growth in US & EEA markets
  • Strong network of affiliates, KOLs, or growth partners

Work Rights

Not specified

Tailored Resume

Cover Letter