Director, Marketing- Cross Sell

Assurant Services Australia Pty Limited

Remote
Base: $103,800.00 - $173,300.00; bonus/equity: not...
Remote
Cross-sell and upsell marketing strategies
B2b2c and partner-driven experiences
Digital customer journey optimization
The Director of Marketing - Cross Sell at Assurant Services Australia will lead initiatives to enhance cross-sell and upsell marketing strategies, focusing on consumer and partner channels. This remote role emphasizes collaboration with various teams to optimize customer engagement and retention while driving sustainable growth

Job Summary

  • Lead the strategy and execution of cross-sell and upsell marketing initiatives across consumer-owned and partner channels to drive sustainable growth.
  • Shape end-to-end channel and customer journey strategies, delivering the right offers, messaging, and experiences at the right moments.
  • Partner closely with Product, Operations, IT, Analytics, UX, Account Management, Growth Marketing, and agency partners to uncover opportunities and deliver high-impact initiatives.

Matching Summary

Match Score: 85

The Director of Marketing - Cross Sell at Assurant Services Australia will lead initiatives to enhance cross-sell and upsell marketing strategies, focusing on consumer and partner channels. This remote role emphasizes collaboration with various teams to optimize customer engagement and retention while driving sustainable growth.

Salary

Base: $103,800.00 - $173,300.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • cross-sell and upsell marketing strategies
  • B2B2C and partner-driven experiences
  • digital customer journey optimization
  • collaboration across product and IT teams
  • customer and channel insights utilization

Nice-to-have

  • experience in insurance or consumer protection
  • leading B2C digital acquisition efforts
  • paid media campaign management

Key Requirements

  • 10+ years progressive digital marketing experience
  • Bachelor's degree in Marketing or Business
  • Strong cross-sell/upsell marketing background
  • Experience optimizing digital journeys
  • Strategic, analytical, and execution skills

Work Rights

Not specified

Tailored Resume

Cover Letter