Lead the development and execution of comprehensive digital web strategies that drive user engagement, optimize customer experience, and achieve business objectives
Job Summary
Lead the development and execution of comprehensive digital web strategies that drive user engagement, optimize customer experience, and achieve business objectives.
Work closely with in-house UX teams to analyze user behavior, website analytics, and conversion data to identify optimization opportunities.
Collaborate with marketing, product, engineering, and design teams, while also knowledge sharing across Salesforce’s digital web strategists.
Matching Summary
Lead the development and execution of comprehensive digital web strategies that drive user engagement, optimize customer experience, and achieve business objectives.
Skills & Requirements
Must-have
Global web strategy development
User engagement optimization
Customer experience enhancement
Competitive analysis and market research
Website analytics and conversion data
A/B testing and user experience research
International data privacy compliance
Nice-to-have
AI-driven workforce transformation
Agentic era innovation
Trailblazer mindset
Cross-functional collaboration
Customer-centric mindset
Adaptability and continuous learning
Key Requirements
7-10+ years of experience in digital marketing, web strategy
Bachelor's degree in Marketing, Business, Communications, or related field
Strong analytical skills with web analytics platforms