Ad/smm-hema -上海

AstraZeneca

Shanghai, China
Not specified
Therapeutic area strategy development
Product launch planning
Cross-functional brand team leadership
AstraZeneca is seeking a candidate for the Ad/SMM position in Shanghai, focusing on portfolio strategy planning and brand management within the pharmaceutical sector. The role emphasizes cross-functional collaboration, team leadership, and budget management to enhance product promotion and market effectiveness

Job Summary

  • The role involves developing a comprehensive Therapeutic Area Strategy to optimize product fit and portfolio strength over a five-year horizon.
  • Candidates will lead cross-functional Brand Teams to align brand strategy with overall company priorities and regional sales management goals.
  • AstraZeneca is committed to building an inclusive and diverse team representing all backgrounds to harness industry-leading skills.

Matching Summary

Match Score: 85

AstraZeneca is seeking a candidate for the Ad/SMM position in Shanghai, focusing on portfolio strategy planning and brand management within the pharmaceutical sector. The role emphasizes cross-functional collaboration, team leadership, and budget management to enhance product promotion and market effectiveness.

Skills & Requirements

Must-have

  • Therapeutic Area Strategy development
  • Product launch planning
  • Cross-functional brand team leadership
  • Budget management and forecasting
  • KOL relationship management

Nice-to-have

  • Global network building experience
  • Clinical support program development
  • Market research analysis skills
  • Inclusive team culture commitment

Key Requirements

  • Experience in pharmaceutical marketing strategy
  • Proven track record in product launches
  • Ability to manage multi-product portfolios

Work Rights

Not specified

Tailored Resume

Cover Letter