MaintainX is seeking a Senior Marketing Manager focused on the customer lifecycle to drive growth through effective engagement strategies. The role emphasizes collaboration across various teams and requires a strong background in lifecycle marketing, particularly within a B2B SaaS environment
Job Summary
The company is seeking a Senior Lifecycle Marketing Manager to drive growth across the customer journey, from prospect conversion to expansion, using behavioral-based programs via email, in-app messaging, and online chat.
Responsibilities include improving time-to-value, accelerating onboarding and adoption, fostering retention and expansion, managing core programs, and leveraging AI for personalization and operational efficiency.
The role requires 5-7 years of B2B SaaS lifecycle/growth marketing experience, proven success in pre-sale conversion and post-sale engagement, strong analytical and experimentation skills, and experience with marketing automation tools like HubSpot.
Matching Summary
Match Score: 85
MaintainX is seeking a Senior Marketing Manager focused on the customer lifecycle to drive growth through effective engagement strategies. The role emphasizes collaboration across various teams and requires a strong background in lifecycle marketing, particularly within a B2B SaaS environment.
Skills & Requirements
Must-have
B2B SaaS lifecycle marketing
Customer journey automation
Email, in-app, chat marketing
A/B and multivariate testing
Daily AI tool usage
AI for personalization and automation
Nice-to-have
High-impact, fast-paced environments
Meritocracy and public celebration
Intelligent, Humble, Optimistic values
Key Requirements
5-7 years B2B SaaS lifecycle/growth marketing experience