Product Marketing Strategy Manager

Unum UK

Dorking, United Kingdom
Hybrid – 3 days a week in dorking office
Integrated product marketing plans
Digital-first marketing enablement
Insight-led decision-making
Unum UK is seeking a Product Marketing Strategy Manager to develop and implement marketing strategies that enhance customer engagement and retention. The role requires strong leadership and digital marketing skills, with a focus on data-driven decision-making and collaboration with various stakeholders

Job Summary

  • Lead integrated product marketing plans across the full customer lifecycle, from acquisition to engagement and retention.
  • Own a digital-first approach to product marketing enablement, leveraging online platforms and UX principles to drive customer engagement and product adoption.
  • Partner with senior leaders to influence decision-making and ensure strategies are aligned to commercial and strategic objectives.

Matching Summary

Match Score: 85

Unum UK is seeking a Product Marketing Strategy Manager to develop and implement marketing strategies that enhance customer engagement and retention. The role requires strong leadership and digital marketing skills, with a focus on data-driven decision-making and collaboration with various stakeholders.

Skills & Requirements

Must-have

  • integrated product marketing plans
  • digital-first marketing enablement
  • insight-led decision-making
  • event marketing strategies
  • product positioning and messaging

Nice-to-have

  • people management and coaching
  • influencing senior stakeholders
  • driving customer engagement
  • commercial and strategic objectives

Key Requirements

  • Proven experience delivering product marketing strategies
  • Demonstrable experience in digital-first marketing enablement
  • Expertise in insight-led decision-making
  • Confident communicator

Work Rights

Not specified

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