Senior Paid Media Specialist, Paid Social/programmatic
Thomson Reuters
Base: $74,200 - $137,800 usd; bonus: eligible for ...
Hybrid (2-3 days a week in the office)
Dv360 display and programmatic buying
Linkedin and meta social platform management
Adobe analytics and tableau reporting
Thomson Reuters is seeking a Senior Paid Media Specialist to manage and execute paid media strategies across various digital platforms, focusing on driving qualified leads and pipeline for their B2B solutions. The ideal candidate will have strong analytical skills and hands-on experience in managing campaigns on platforms like DV360 and LinkedIn, as well as a collaborative approach to working with cross-functional teams
Job Summary
This role requires owning the full-funnel demand creation strategy to drive qualified leads and pipeline for Thomson Reuters' B2B solutions.
Candidates must demonstrate hands-on expertise in managing budgets and optimizing campaigns across platforms like DV360, LinkedIn, and Meta.
The company offers a hybrid work model, comprehensive benefits including mental health days, and opportunities for career growth in an AI-enabled future.
Matching Summary
Match Score: 85
Thomson Reuters is seeking a Senior Paid Media Specialist to manage and execute paid media strategies across various digital platforms, focusing on driving qualified leads and pipeline for their B2B solutions. The ideal candidate will have strong analytical skills and hands-on experience in managing campaigns on platforms like DV360 and LinkedIn, as well as a collaborative approach to working with cross-functional teams.
Salary
Base: $74,200 - $137,800 USD; Bonus: Eligible for annual bonus based on performance; Benefits: Comprehensive health, dental, vision, 401k match, and flexible PTO
Skills & Requirements
Must-have
DV360 display and programmatic buying
LinkedIn and Meta social platform management
Adobe Analytics and Tableau reporting
B2B pipeline and lead generation focus
Audience segmentation and optimization
Nice-to-have
Reddit and TikTok platform experimentation
Cross-functional partnership with sales teams
Incrementality and lift study measurement
Correlation modeling for familiarity programs
Key Requirements
3–5 years of hands-on paid media experience
Bachelor's degree in Marketing or related field
Direct platform ownership of DV360 and social channels