Marketing Programs & Communications Specialist

Caterpillar Inc.

Peoria, IL, US
Base: $97,530.00 - $146,290.00; bonus/equity: ince...
Event marketing initiatives
Internal and dealer-facing marketing communications
Populo
Lead the development of a comprehensive experiential marketing and internal communications strategy for Rental and Used (R&U)

Job Summary

  • Lead the development of a comprehensive experiential marketing and internal communications strategy for Rental and Used (R&U).
  • Plan and execute integrated event marketing initiatives including trade shows, conferences, and promotional activations.
  • Develop and manage internal and dealer-facing marketing communications that align with the R&U Marketing Strategy.

Matching Summary

Lead the development of a comprehensive experiential marketing and internal communications strategy for Rental and Used (R&U).

Salary

Base: $97,530.00 - $146,290.00; Bonus/Equity: Incentive bonus; Benefits: Medical, dental, and vision benefits, Paid time off plan, 401(k) savings plans, Health Savings Account, Flexible Spending Accounts, Health Lifestyle Programs, Employee Assistance Program, Voluntary Benefits and Employee Discounts, Career Development, Disability benefits, Life Insurance, Parental leave, Adoption benefits, Tuition Reimbursement

Skills & Requirements

Must-have

  • event marketing initiatives
  • internal and dealer-facing marketing communications
  • Populo
  • lead generation and routing
  • sponsorship activation strategies
  • promotional merchandise platform

Nice-to-have

  • creative strategic thinker
  • highly organized and detail oriented
  • solutions driven mindset
  • positive collaborative approach

Key Requirements

  • Up to 15% travel
  • Sponsorship is not available

Work Rights

Not specified

Tailored Resume

Cover Letter