Director, Consumer Engagement

Generac Power Systems Inc

Multiple Locations
On-site
Develop and execute omnichannel consumer journeys
Personalization and segmentation strategies
Crm best practices
Generac Power Systems Inc is seeking a Director of Consumer Engagement who will lead the development and execution of omnichannel marketing strategies to enhance consumer engagement and drive business growth. The ideal candidate should have extensive experience in consumer engagement, CRM, and lifecycle marketing, along with strong leadership and strategic thinking skills

Job Summary

  • Develop and execute comprehensive omnichannel consumer journeys across the product portfolio that align with business objectives.
  • Design and implement customer experience strategies and segmentation that drive loyalty, retention, and advocacy.
  • Responsible for campaign performance across marketing channels and developing plans that drive key performance indicator (KPI) improvement.

Matching Summary

Match Score: 85

Generac Power Systems Inc is seeking a Director of Consumer Engagement who will lead the development and execution of omnichannel marketing strategies to enhance consumer engagement and drive business growth. The ideal candidate should have extensive experience in consumer engagement, CRM, and lifecycle marketing, along with strong leadership and strategic thinking skills.

Skills & Requirements

Must-have

  • Develop and execute omnichannel consumer journeys
  • Personalization and segmentation strategies
  • CRM best practices
  • Drive KPI improvement
  • Cross-functional collaboration

Nice-to-have

  • Power generation industry experience
  • Salesforce technology platforms

Key Requirements

  • Bachelor's Degree in Marketing, Business Administration, or related field
  • 8-10 years of experience in consumer engagement, CRM, or lifecycle marketing
  • Experience managing direct reports
  • Proven ability to lead cross-functional teams
  • Strong strategic thinking and problem-solving skills
  • Excellent written and verbal communication skills
  • Experience with data analysis tools

Work Rights

Not specified

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