Lead Vietnam’s integrated media and audience solutions across brands, transforming media into a growth driver
Job Summary
Lead Vietnam’s integrated media and audience solutions across brands, transforming media into a growth driver.
Oversee the market’s end-to-end media operation, manage strategic media partnerships, ensure audience readiness, and build an execution powerhouse with agencies.
Uphold privacy-by-design, ensure compliant data use, conduct robust measurement, and publish executive-ready market scorecards tied to business outcomes.
Matching Summary
Lead Vietnam’s integrated media and audience solutions across brands, transforming media into a growth driver.
Skills & Requirements
Must-have
integrated media and audience solutions
end-to-end media operation
strategic media partnerships
audience segmentation and activation
agency performance governance
data privacy and compliance
Nice-to-have
brand storytelling amplification
protect brand equity
platform innovation access
strategic influencer with C-suite exposure
Key Requirements
12-15+ years in media
strong large-scale portfolio leadership
retail media experience across FMCG
mastery of data, data clean rooms, and MMM/attribution