Senior Strategist – Media Performance

General Motors Australia & New Zealand

Warren, United States
Hybrid
Paid media performance analysis
Develop measurement frameworks
Cross-channel analytics synthesis
Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem

Job Summary

  • Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
  • Partner with cross-functional teams to develop and execute measurement frameworks, synthesize cross-channel analytics, and deliver actionable insights.
  • Guide junior strategists and analysts, fostering best practices in media measurement and strategic planning.

Matching Summary

Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem.

Skills & Requirements

Must-have

  • Paid media performance analysis
  • Develop measurement frameworks
  • Cross-channel analytics synthesis
  • Actionable insights delivery
  • Digital analytics platforms expertise
  • SQL proficiency
  • Power BI dashboard creation

Nice-to-have

  • Creative measurement experience
  • Brand equity analysis
  • Auto industry media strategy
  • Python for data analysis
  • Azure and Databricks experience

Key Requirements

  • 6+ years experience
  • Bachelor's degree required
  • Master's degree preferred
  • Experience with ad tech/MarTech
  • Experience with media agencies

Work Rights

Not specified

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