Appodeal is seeking a Head of User Acquisition to lead its strategic growth initiatives in mobile app monetization from its Barcelona office. The ideal candidate will have extensive experience in user acquisition and media buying, with a strong focus on maximizing return on ad spend (ROAS) for casual mobile games
Job Summary
Appodeal is looking for a strategic and results-driven leader to head our User Acquisition efforts.
Your primary goal will be to ensure our apps’ growth and monetization performance is on par with or exceeds that of top competitors.
You will have a direct impact on the company's growth trajectory, leading efforts to scale our games to new heights.
Matching Summary
Match Score: 85
Appodeal is seeking a Head of User Acquisition to lead its strategic growth initiatives in mobile app monetization from its Barcelona office. The ideal candidate will have extensive experience in user acquisition and media buying, with a strong focus on maximizing return on ad spend (ROAS) for casual mobile games.
Skills & Requirements
Must-have
Develop and execute UA strategy
Maximize ROAS
Build and scale UA team
Negotiate partnerships with networks
Analyze performance data
Monitor industry trends
Nice-to-have
Scaling mobile games to top 50 grossing
Experience with casual evergreen games
Key Requirements
5 years of experience in user acquisition/media buying
Proven track record in scaling UA strategies
In-depth knowledge of digital buying platforms
Strong problem-solving and critical-thinking skills
Ability to participate in strategic planning and execution