Assistant Director / Associate Director / Director – Social Media & Digital Strategy

Louisiana State University

Baton Rouge, Louisiana, United States
Not specified; benefits: health, life, dental, vis...
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3+ years of social media experience
Developing social media strategy
Using analytics to plan strategy
** Louisiana State University is seeking an Assistant Director, Associate Director, or Director of Social Media & Digital Strategy to lead its social media presence and drive strategy across various platforms. The ideal candidate will have experience in social media, public relations, and content generation, focusing on enhancing the university's reputation and recruitment efforts. **

Job Summary

  • This role leads LSU's primary social media presence, which is consistently ranked #1 in the SEC.
  • The position requires managing a team of staff and student creators while ensuring coordinated messaging across all campuses.
  • LSU offers outstanding benefits including health insurance, retirement options, tuition exemption, and wellness programs.

Matching Summary

Match Score: 75

** Louisiana State University is seeking an Assistant Director, Associate Director, or Director of Social Media & Digital Strategy to lead its social media presence and drive strategy across various platforms. The ideal candidate will have experience in social media, public relations, and content generation, focusing on enhancing the university's reputation and recruitment efforts. **

Salary

Not specified; Benefits: Health, life, dental, vision, retirement, paid holidays, tuition exemption

Skills & Requirements

Must-have

  • 3+ years of social media experience
  • Developing social media strategy
  • Using analytics to plan strategy
  • Leading teams of staff and students
  • Crisis communication and emergency response

Nice-to-have

  • Experience with university social channels
  • Campaign success for target audiences
  • Influencer and ambassador strategy development
  • Platform-native storytelling expertise

Key Requirements

  • Bachelor's Degree in Communications, Journalism, or Marketing
  • 3+ years of specific social media experience
  • Valid U.S. work authorization required

Work Rights

Must have valid U.S. work authorization

Tailored Resume

Cover Letter