Senior Brand Manager - Guinness

Diageo PLC

**
8+ years consumer marketing experience
Off-trade channel expertise
End-to-end campaign management
** Diageo PLC is seeking a Senior Brand Manager for Guinness to drive growth in the off-trade sector, focusing on increasing brand penetration and frequency of purchase. The role requires extensive consumer marketing experience and strong leadership capabilities, with a commitment to fostering an inclusive workplace culture. **

Job Summary

  • This role leads the cross-functional delivery of the next phase of Guinness off-trade growth across Grocery, Convenience, and Digital channels.
  • The position requires building desirability and elevating at-home quality perceptions to position Guinness as the premium choice for meaningful occasions.
  • Diageo fosters an inclusive culture where diversity is celebrated and employees are supported to manage their wellbeing through flexible working arrangements.

Matching Summary

Match Score: 75

** Diageo PLC is seeking a Senior Brand Manager for Guinness to drive growth in the off-trade sector, focusing on increasing brand penetration and frequency of purchase. The role requires extensive consumer marketing experience and strong leadership capabilities, with a commitment to fostering an inclusive workplace culture. **

Skills & Requirements

Must-have

  • 8+ years consumer marketing experience
  • Off-trade channel expertise
  • End-to-end campaign management
  • Integrated agency ecosystem leadership
  • Data-driven insight translation

Nice-to-have

  • Matrixed organization experience
  • Agile optimization mindset
  • Premiumization strategy knowledge
  • Cross-cultural collaboration skills

Key Requirements

  • Minimum 8+ years in consumer marketing
  • Proven track record of incremental brand growth
  • Experience with strategic customer collaboration

Work Rights

Not specified

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