Build engaging dashboards for marketing efficiency
Partner with google analytics and adjust platforms
AutoScout24 is seeking a Senior Marketing Data Analyst to enhance their marketing analytics framework, utilizing data to optimize marketing efficiency and ROI. The ideal candidate should possess a blend of strong technical skills, business acumen, and experience in multi-channel marketing analytics
Job Summary
AutoScout24 is seeking a Senior Marketing Data Analyst to revolutionize marketing decisions through data and analytics.
The role involves designing scalable data models within the Data Lake to integrate marketing data across multiple channels.
Candidates are expected to actively integrate AI tools into daily workflows to enhance the speed and quality of analytics.
Matching Summary
Match Score: 85
AutoScout24 is seeking a Senior Marketing Data Analyst to enhance their marketing analytics framework, utilizing data to optimize marketing efficiency and ROI. The ideal candidate should possess a blend of strong technical skills, business acumen, and experience in multi-channel marketing analytics.
Skills & Requirements
Must-have
Design scalable data models and pipelines
Build engaging dashboards for marketing efficiency
Partner with Google Analytics and Adjust platforms
Lead A/B testing and attribution modelling projects
Leverage AI tools for analytical workflows
Nice-to-have
Strong business judgment and technical skills
Experience working closely with top management
Ability to empower teams with self-service analytics
Proven track record in multi-channel marketing
End-to-end project management capabilities
Key Requirements
Experience with Google Analytics, Adjust, AppsFlyer, Google Ads, Meta, Criteo
Expertise in KPI development and incrementality studies
Background in offline measurement and attribution modelling