The Senior Director, Consumer Marketing is responsible for developing and leading the integrated marketing strategy across The Knot’s U.S. consumer brands and products, driving full-funnel marketing programs to build brand affinity, acquire and engage couples, and accelerate growth
Job Summary
The Senior Director, Consumer Marketing is responsible for developing and leading the integrated marketing strategy across The Knot’s U.S. consumer brands and products, driving full-funnel marketing programs to build brand affinity, acquire and engage couples, and accelerate growth.
This leader will bring together brand storytelling, data-driven growth marketing, and consumer lifecycle expertise to deliver cohesive, high-impact marketing programs across paid, owned, earned, and partner channels.
The ideal candidate is a whole-brained marketer who understands how brand and performance work together across the full marketing funnel, with a strong track record of building high-performing teams and driving measurable business impact.
Matching Summary
The Senior Director, Consumer Marketing is responsible for developing and leading the integrated marketing strategy across The Knot’s U.S. consumer brands and products, driving full-funnel marketing programs to build brand affinity, acquire and engage couples, and accelerate growth.
Skills & Requirements
Must-have
integrated marketing strategy
full-funnel marketing programs
brand storytelling
data-driven growth marketing
consumer lifecycle expertise
cross-channel marketing programs
consumer marketing calendar planning
Nice-to-have
celebrating our people
authentic connection
shared purpose
flexibility and belonging
empowered teams
collaborate with intention
Key Requirements
10+ years of experience in brand and integrated marketing