Brand Manager - Vaccines

GlaxoSmithKline

Base: competitive salary; bonus/equity: annual bon...
Hybrid
Omnichannel campaign development and execution
Data-driven insights and campaign optimization
Core digital and face-to-face marketing channels
GlaxoSmithKline is seeking a Brand Manager for its Vaccines division, responsible for developing and optimizing omnichannel marketing campaigns to enhance brand performance. The ideal candidate should have experience in brand management, a strong analytical mindset, and a creative approach to marketing within a compliance-driven environment

Job Summary

  • We are looking for a dynamic Brand Manager for an exciting opportunity on a critical brand within GSK’s Vaccine franchise.
  • In this role you will be responsible for shaping the development, execution and optimisation of omnichannel campaigns to drive commercial and competitive performance of the brand and play an important role in inputting into the strategy.
  • We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.

Matching Summary

Match Score: 85

GlaxoSmithKline is seeking a Brand Manager for its Vaccines division, responsible for developing and optimizing omnichannel marketing campaigns to enhance brand performance. The ideal candidate should have experience in brand management, a strong analytical mindset, and a creative approach to marketing within a compliance-driven environment.

Salary

Base: competitive salary; Bonus/Equity: annual bonus based on company performance, shares and savings programme; Benefits: healthcare and wellbeing programmes, pension plan membership

Skills & Requirements

Must-have

  • Omnichannel campaign development and execution
  • Data-driven insights and campaign optimization
  • Core digital and face-to-face marketing channels
  • Agile project management skills
  • ABPI code and UK governance environment

Nice-to-have

  • High-energy and passionate outlook
  • Build trust and rapport
  • Vaccines therapy area understanding

Key Requirements

  • Experienced in brand management
  • Proven track record of developing, executing and optimising brand campaigns
  • Robust understanding of marketing in a primary care environment
  • Demonstrated maintenance of high minimum standards with regards to compliance
  • Proven ability to lead insight- and data-led omnichannel campaign delivery
  • Partnering effectively with sales teams to drive execution
  • Mindset to innovate and test and learn
  • Strong communication & stakeholder management skills

Work Rights

Not specified

Tailored Resume

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