Senior Marketing Manager, Home Buying - 12 Month Secondment
CommBank
End-to-end home loan acquisition
Go-to-market activity
Creative and media performance
The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals
Job Summary
The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
The role covers product marketing and communication strategy across national, regional, local, digital, social, public relations and direct channels to our target segments.
We are building a courageous and exceptional marketing team, through applying analytics and insights to deeply understand our customers, delivering relevant and impactful communications and optimising activity through cutting‑edge marketing technology and practices.
Matching Summary
The key responsibility of the Senior Marketing Manager, Home Loan Acquisition and Go‑To‑Market is to own and deliver end‑to‑end home loan acquisition and go‑to‑market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
Skills & Requirements
Must-have
end-to-end home loan acquisition
go-to-market activity
creative and media performance
strategy development
reporting skillsets
paid media strategy and execution
digital marketing and performance marketing
Nice-to-have
customer at the heart
test and learn mindset
can-do attitude
inclusive and respectful culture
Key Requirements
12 month secondment role
highly experienced marketer
Depth and knowledge of ATL channel creative strategy
through-the-line marketing strategy
Highly developed project management skills
analytical skills
strong verbal and written communication skills
financial services background
sound understanding of financial services retail product