Manager, Media Strategy & Planning

GEICO

New York, NY, US
Base: $109,675.00 - $172,200.00; bonus/equity: not...
On-site
Translate business briefs into media plans
Lead media planning end-to-end
Drive communications planning and media buying
The Manager, Media Strategy & Planning plays a critical role in translating business briefs into a holistic media and channel plan, serving as the primary media lead and conduit through media agency partners and in-house teams

Job Summary

  • The Manager, Media Strategy & Planning plays a critical role in translating business briefs into a holistic media and channel plan, serving as the primary media lead and conduit through media agency partners and in-house teams.
  • This position needs to remain on the cutting edge of understanding and implementing emerging media channels.
  • The GEICO Pledge offers Great Company, Great Culture, Great Rewards and Great Careers.

Matching Summary

The Manager, Media Strategy & Planning plays a critical role in translating business briefs into a holistic media and channel plan, serving as the primary media lead and conduit through media agency partners and in-house teams.

Salary

Base: $109,675.00 - $172,200.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Translate business briefs into media plans
  • Lead media planning end-to-end
  • Drive communications planning and media buying
  • Manage paid media planning process
  • Manage national and local media budgets

Nice-to-have

  • Stay on cutting edge of emerging media
  • Tie brand to timely cultural conversations
  • Deepen relationships with media publishers
  • Experiment with investment opportunities

Key Requirements

  • 8 years of media experience
  • Media agency experience is a must
  • Client experience is a plus
  • Sports media experience highly preferred
  • Ability to lead cross-functional teams
  • Ability to balance multiple priorities
  • Excellent oral and written communication skills
  • Ability to lead presentations with executives
  • Availability to travel up to 25%

Work Rights

Not specified

Tailored Resume

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