The Director, SEO leads Lowe's in-house SEO teams to drive discoverability, domain authority, organic traffic and build brand preference through a cohesive search engine optimization (SEO) strategy
Job Summary
The Director, SEO leads Lowe's in-house SEO teams to drive discoverability, domain authority, organic traffic and build brand preference through a cohesive search engine optimization (SEO) strategy.
This role is responsible for increasing organic traffic and conversions across Lowes.com from both conventional search engines and new AI Search platforms.
Build and cultivate a high-performing team culture focused on innovation, continuous learning, and operational excellence.
Matching Summary
The Director, SEO leads Lowe's in-house SEO teams to drive discoverability, domain authority, organic traffic and build brand preference through a cohesive search engine optimization (SEO) strategy.
Skills & Requirements
Must-have
drive discoverability and domain authority
increase organic traffic and conversions
AI search platforms strategy
content and experience roadmap
local directories functional area
Nice-to-have
shape the future of retail tech
leading a talented team
passion for innovation and excellence
continuous learning and operational excellence
Key Requirements
Bachelor's degree or equivalent experience
10 years of experience in user experience, creative design, project management, product management, business analysis, program management, retail merchandising, online or product marketing
6 years of demonstrated delivery of business results and people leadership
SEO/GEO experience for large retail businesses
Content building/optimization experience for large retail businesses
10+ Years Experience in Digital Marketing or Business-Related work experience
8 Years E-commerce Leadership experience
8 Years Proven experience leading SEO/SEM team and developing overall search strategy