Media Governance & Strategy Assistant Manager

General Motors

Hybrid (expected to report to a specific location at least 3 times a week)
Structured paid media testing
Actionable, repeatable insights
Paid media testing tracker
The Media Governance & Strategy Assistant Manager position at General Motors involves overseeing paid media testing, ensuring alignment with company objectives, and collaborating with various internal and external stakeholders. The ideal candidate should have over seven years of relevant experience, excellent analytical skills, and a strong understanding of the media and marketing landscape

Job Summary

  • Plays a critical role in advancing structured paid media testing across GM by formalizing a consistent approach to designing tests that deliver actionable, repeatable insights at enterprise scale.
  • Ensures that all paid media tests have a focused purpose and align with the overarching goals and objectives of GM Media, while requiring strong collaboration with GM brand media, analytics, research, audience development, and all agency partners.
  • This position requires excellent communication skills, a data-driven approach to evaluating test viability and scalability, a deep understanding of media, data, and technology ecosystems.

Matching Summary

Match Score: 85

The Media Governance & Strategy Assistant Manager position at General Motors involves overseeing paid media testing, ensuring alignment with company objectives, and collaborating with various internal and external stakeholders. The ideal candidate should have over seven years of relevant experience, excellent analytical skills, and a strong understanding of the media and marketing landscape.

Skills & Requirements

Must-have

  • structured paid media testing
  • actionable, repeatable insights
  • paid media testing tracker
  • test brief evaluation
  • synthesize test-and-learn insights

Nice-to-have

  • data-driven approach
  • strong collaboration skills
  • concise feedback
  • thrives in a fast-paced environment

Key Requirements

  • 7+ years of paid media experience
  • Bachelor Degree required
  • Familiarity with data analysis tools
  • Proven ability to lead large, complex initiatives

Work Rights

Not specified

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