Senior Manager, Assets And Experience, Caucasus And Central Asia Region
Coca-Cola HBC AG
Almaty, Kazakhstan
8+ years project management experience
Agency management expertise
Influencer and talent ecosystem management
The role involves defining local assets strategies that are modular, scalable, and designed for emotional connection across live, retail, and experiential channels
Job Summary
The role involves defining local assets strategies that are modular, scalable, and designed for emotional connection across live, retail, and experiential channels.
Candidates must lead experiential marketing capabilities to ensure brands deliver distinctive, sharable, and conversion-oriented events and activations.
The position requires managing influencer ecosystems and securing high-impact sponsorships in sports, music, and culture with clear ROI accountability.
Matching Summary
The role involves defining local assets strategies that are modular, scalable, and designed for emotional connection across live, retail, and experiential channels.
Skills & Requirements
Must-have
8+ years project management experience
Agency management expertise
Influencer and talent ecosystem management
Sponsorship and partnership development
Retail and shopper experience design
Nice-to-have
Creative strategy and brand positioning
Digital data and AI integration skills
Growth mindset and servant leadership
Experience with sports and entertainment sectors
Key Requirements
Significant project management experience (8 years +)
Proven experience managing influencers and talent
Strong negotiation and performance tracking skills
Ability to navigate complex challenges in volatile contexts