Director, Partner Marketing

Workday

Pleasanton, CA, USA
Base: $205,200 - $307,800 usd (pleasanton); base: ...
Hybrid (50% in-office and field engagement required quarterly)
10+ years b2b marketing experience
5+ years partner or channel marketing
End-to-end content development for keynotes
Workday is seeking a Director of Partner Marketing to lead the global partner marketing strategy, focusing on revenue acceleration and market reach through partnerships. The ideal candidate will possess extensive B2B marketing experience, particularly in partner or channel marketing, and will excel in a collaborative, fast-paced environment

Job Summary

  • The role involves defining and owning the partner marketing strategy for an ecosystem of strategic, channel, technology, and services partners to align with corporate objectives.
  • Candidates must have led end-to-end content development and delivered executive keynotes for partner audiences exceeding 1,000 attendees.
  • Workday offers a flexible work approach combining in-person time and remote work, requiring at least half of the time each quarter to be spent in the office or field.

Matching Summary

Match Score: 85

Workday is seeking a Director of Partner Marketing to lead the global partner marketing strategy, focusing on revenue acceleration and market reach through partnerships. The ideal candidate will possess extensive B2B marketing experience, particularly in partner or channel marketing, and will excel in a collaborative, fast-paced environment.

Salary

Base: $205,200 - $307,800 USD (Pleasanton); Base: $173,300 - $307,800 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan or role-specific commission/bonus and annual refresh stock grants

Skills & Requirements

Must-have

  • 10+ years B2B marketing experience
  • 5+ years partner or channel marketing
  • End-to-end content development for keynotes
  • Joint go-to-market strategy execution
  • Measurable pipeline and revenue impact
  • Team leadership and scaling experience

Nice-to-have

  • Strategic thinking and strong operator skills
  • Excellent communication and storytelling
  • Experience in matrixed fast-paced environment
  • Deep empathy for customers and partners
  • Comfortable testing new approaches and channels

Key Requirements

  • MBA or equivalent business/marketing experience
  • Background with global SI/GSIs, VARs, OEMs, cloud hyperscalers, or ISVs
  • Familiarity with PRMs and partner marketing technologies like Salesforce and Marketo

Work Rights

Not specified

Tailored Resume

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