Lifecycle Strategist

First National Bank of Omaha

Multiple Locations
Base: $81,662.00-$134,741.00; bonus/equity: not sp...
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Customer lifecycle management expertise
Data-driven marketing personalization
Cross-channel marketing strategy
** First National Bank of Omaha (FNBO) is seeking a Lifecycle Strategist to lead customer relationship marketing efforts through data-driven lifecycle strategies, enhancing customer engagement and retention. The role emphasizes collaboration across departments and requires extensive experience in marketing analytics and customer lifecycle management. **

Job Summary

  • This role leads the Partner division’s customer relationship marketing efforts by developing and implementing comprehensive lifecycle strategies that maximize customer value throughout their banking journey.
  • The position offers a flexible work arrangement that adapts to geographic location, including remote work options and onsite presence requirements based on proximity.
  • FNBO provides a variety of benefits including medical, dental, vision insurance, 401k with matching contributions, tuition assistance, and growth opportunities.

Matching Summary

Match Score: 75

** First National Bank of Omaha (FNBO) is seeking a Lifecycle Strategist to lead customer relationship marketing efforts through data-driven lifecycle strategies, enhancing customer engagement and retention. The role emphasizes collaboration across departments and requires extensive experience in marketing analytics and customer lifecycle management. **

Salary

Base: $81,662.00-$134,741.00; Bonus/Equity: Not specified; Benefits: Medical, Dental, Vision, 401k with matching, Tuition Assistance

Skills & Requirements

Must-have

  • Customer lifecycle management expertise
  • Data-driven marketing personalization
  • Cross-channel marketing strategy
  • Customer retention and loyalty initiatives
  • Rewards program optimization
  • Digital engagement strategies

Nice-to-have

  • Experience in financial services industry
  • Collaboration with cross-functional teams
  • Ability to work in fast-paced environment
  • Strong business and customer insight
  • Strategic behavior planning
  • Performance measurement and reporting

Key Requirements

  • Bachelor’s degree in Marketing or related field
  • 7+ years marketing experience with analytics focus
  • Experience advising executives on acquisition and retention
  • Ability to travel up to 20%
  • Unrestricted work authorization without sponsorship

Work Rights

Unrestricted work authorization required

Tailored Resume

Cover Letter