Head Of Inbound Marketing

8x8, Inc.

Base: $173,200.00 - $259,800.00; bonus/equity: dis...
8+ years growth marketing experience
B2b saas or tech background
Multi-channel paid media management
This role involves leading the strategy and execution of a global inbound demand engine to accelerate customer acquisition across all regions

Job Summary

  • This role involves leading the strategy and execution of a global inbound demand engine to accelerate customer acquisition across all regions.
  • The successful candidate will partner closely with Product Marketing, Content, Campaigns, and Sales to design integrated campaigns that attract and convert prospects at scale.
  • Candidates must possess a data-obsessed mindset with strong proficiency in marketing analytics, attribution, and A/B testing to ensure CAC efficiency.

Matching Summary

This role involves leading the strategy and execution of a global inbound demand engine to accelerate customer acquisition across all regions.

Salary

Base: $173,200.00 - $259,800.00; Bonus/Equity: Discretionary merit increases, bonus, stock, and sales variable compensation incentives available; Benefits: Not specified

Skills & Requirements

Must-have

  • 8+ years growth marketing experience
  • B2B SaaS or tech background
  • Multi-channel paid media management
  • Email lifecycle marketing strategy
  • Webinar program leadership
  • Marketing analytics and attribution
  • A/B testing and ROI optimization

Nice-to-have

  • Creative storytelling skills
  • Collaborative team culture
  • Fast-moving execution mindset
  • Global campaign experience

Key Requirements

  • 8+ years of experience in growth marketing
  • Proven success managing multi-channel paid media budgets
  • Deep understanding of inbound and lifecycle marketing
  • Strong proficiency in marketing analytics and attribution
  • Experience in B2B SaaS or technology sectors

Work Rights

Not specified

Tailored Resume

Cover Letter