区域产品经理-血液肿瘤业务部

Johnson & Johnson

Changsha, Hunan, China
Regional marketing strategy
Market intelligence data analysis
Kol concept management
Participate in designing a series of national activities and ensure key strategy implementation、follow-up feedback and improvement

Job Summary

  • Participate in designing a series of national activities and ensure key strategy implementation、follow-up feedback and improvement.
  • Adapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products.
  • Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal etc.

Matching Summary

Participate in designing a series of national activities and ensure key strategy implementation、follow-up feedback and improvement.

Skills & Requirements

Must-have

  • regional marketing strategy
  • market intelligence data analysis
  • KOL concept management
  • stakeholder management
  • execution focus

Nice-to-have

  • customer centricity
  • digital strategy
  • inclusive leadership
  • business storytelling

Key Requirements

  • Current position > 18 months
  • PA: Strong/ Strong or above
  • 4 years Top MNC experience
  • Prefer local marketing experience
  • Deep understanding on business
  • Strong communication/ influencing/analytical skills

Work Rights

Not specified

Tailored Resume

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