Manager - Marketing Mix Modelling (mmm)

Accenture Australia

London, United Kingdom
Competitive basic salary; annual performance bonus...
Hybrid
Hands-on marketing mix modelling experience
Proficiency in r, python, sas, or sql
Strong understanding of digital and offline media channels
The role involves leading teams to build econometric models that evaluate the ROI and impact of marketing activities

Job Summary

  • The role involves leading teams to build econometric models that evaluate the ROI and impact of marketing activities.
  • Candidates will serve as the primary client contact, managing stakeholder expectations and delivering evidence-based budget optimization recommendations.
  • The position offers a people-first culture with access to advanced AI technologies and a clear career path to Senior Manager.

Matching Summary

The role involves leading teams to build econometric models that evaluate the ROI and impact of marketing activities.

Salary

Competitive basic salary; Annual performance bonus; Equity opportunities available

Skills & Requirements

Must-have

  • Hands-on Marketing Mix Modelling experience
  • Proficiency in R, Python, SAS, or SQL
  • Strong understanding of digital and offline media channels
  • Experience presenting complex findings to non-technical stakeholders

Nice-to-have

  • Consulting environment experience with Fortune 500 clients
  • Familiarity with multi-touch attribution and incrementality testing
  • Cloud platform knowledge (AWS, Azure, GCP)
  • Data visualization skills with Power BI or Tableau

Key Requirements

  • Bachelor's or Master's degree in Statistics, Economics, Data Science, or Engineering
  • Solid experience in analytics or consulting roles
  • Ability to work hybrid with onsite client requirements

Work Rights

Not specified

Tailored Resume

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